SUPERIOR BRAND STRATEGY:
THE GO-TO BRANDING AUTHORITY FOR DECADES
Superior Branding Strategy (aka The HMC Company) was founded in 1989 by Rowland Hanson. Before consulting, he was Microsoft’s Vice President of Corporate Communications, where he created and executed their highly acclaimed branding strategy, including the global launch of a product he named “Windows.” Over the last 15 years, he has remained involved with Microsoft as an appointed board member and trustee of Microsoft’s Alumni Network & Foundation. Before Microsoft, he held marketing executive positions at General Mills and Nestle. However, his role as Neutrogena’s Vice President of Worldwide Marketing, which resulted in Neutrogena becoming the leading skincare brand, is what attracted Bill Gates. Bill aggressively recruited Rowland with the Bill mandate: do for the Microsoft brand what you did for the Neutrogena brand. Bill was the first software industry executive to realize that building the brand would result in building the business.
Post Microsoft, Rowland has split his time between consulting and founding new companies that were subsequently sold to other companies.
Rowland has a BBA from Loyola Marymount University, where he graduated with Alpha Sigma Nu (Jesuit Honors Society), and an MBA from the Wharton School of Business, where he graduated on the Director’s List of Distinction.
ARTICLES AND NEWS
"Hanson's goal was to position Microsoft as the "safe buy, the quality buy," ie. the next IBM." read more....
-Jennifer Edstrom and Marlin Eller,
Barbarians Led by Bill Gates
ABOUT US
Superior Brand Strategy has been helping businesses build and strengthen their businesses by building their brands for decades. Our team has significant experience in business-to-business, business-to-consumer, and even business-to-government companies.
The proven strategies for building a brand and, in turn, a business are applicable to all products, all services, and all industries. The key is knowing how to adapt these proven strategies, so they have maximum impact on a specific business. Knowing how to do this comes from years of experience helping a wide range of businesses. It is the difference between “pure knowledge” and “wisdom” that comes from years of experience applying knowledge.